FIRST IMPRESSIONS: THE POST(BOOK)NATAL AUTHOR

LH CUPCAKES & BOOKDespite the unreliability of my writing hormones post(book)partum, you’re going to get my first impressions of being newly delivered of a shiny book baby.

After years of gestation; antebooknatal tests (i.e. proofs – sorry, enough); online interviews about my inspirations and stuff like The Five Things I (shouldn’t) Want My Readers to Know About Me; a couple of bladder-pressing stints on radio… The Day arrived. 

Inviting people to my book launch had felt like such a huge conceit, but it’s quite staggering how many seem to want to come to these things. With the bizarre This-is-Your-Life type gathering, it feels a bit like a wedding – until the horrific realisation that, apart from the publisher doing a brief intro, you’ll be doing ALL the speeches. In my case at Waterstones Piccadilly, surrounded by photos of illustrious previous launchers…

The next morning – feeling a bit sick after attempting to finish off the lighthouse cupcakes on the train home – my phone hand goes into cramp as I attempt to keep on top of tidal waves of social media. This must be what it’s like to be famous, I’m thinking… until one human offspring informs me that Amazon has decided products related to my new novel include Tart Cherry Extract Capsules, and Deep, an erotic military romance. The other boy has unbelievably managed to enter the barbed tangle of Goodreads.com, and found a quick-off-the-mark 1-star detractor complaining about my female protagonist’s lack of (selfie-worthy) interest in her appearance. 

I was going to go swimming, get on with the day, but this new book baby wants constant care: even after just a quick bath, I come back to 23 Twitter notifications screaming for attention. Oh, and of course I feel the need to check the book’s development, compared with other new-borns… in the Amazon Sales Ranks. I soon had post(book)natal depression – meaning a squashed tip to my Amazon-tapping index finger. 

In the end I reasoned that, since much of the book was written in bed, it was fitting to have a postbookpartum pyjama day to celebrate. After years of abortive efforts (see My Potholed Path to Publication post), I finally have what I want, as long as I keep my expectations realistic. Much as I’d like my book to grow up to be a bestseller, it will be nurtured by an energetic independent publisher rather than one of the moneyed big five. We’ll give it all the best chances we can of course – but I also need to get on with giving it a sibling!

New and shiny The Lighthouse Keeper’s Daughter is available from https://amzn.to/2xQtuXY  

 

 

 

 

WRITE AN AMAZON BOOK REVIEW – IN 5 MINUTES

 

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Compared to a play or concert, a novel can give us three times as many hours of entertainment, at a third or less of the cost. At the end of a show, we spend 5 minutes either clapping politely or stamping and cheering; shouldn’t we do at least as much for a novel we’ve just enjoyed? We can. It’s called writing an Amazon review. 

We can, but only a tiny percentage of us ever do – and even these wonderful people (ahem) let good books go by un-applauded. Why?

  • “I’ve left it too long, and now can’t think what to write.” (Uh, this is me)

So write less! It’s better than nothing. Guilt: how could I not leave a review for Tony Parker’s Lighthouse? Invaluable research, and I adored it.  [Spends 5 minutes giving it a short but heartfelt 5-star review]

  • “It was only OK. Nothing wrong with it, just not my thing.”

But it might be someone else’s; they need to know about it. Give 3 stars and get on with it. The writer won’t mind; Amazon works in weird ways, giving a book with fifty 3-star reviews more visibility than one with ten 5-star reviews.

I usually save 1 or 2 star reviews for electric blankets, but once in a while I feel the need to share that a hyped-up novel was a massive disappointment. 

  • “I didn’t buy the book from Amazon.”

It doesn’t matter, you just need to have spent at least £40 through your Amazon account. Nice try.

  • “I don’t know how.” 

Meaning, “I don’t want to look thick among the blogger/author/pro reviewers.

Do a refreshingly minimalist one then, or see REVIEW PLAN below.

  • “NO, I REALLY DON’T KNOW HOW.

Good grief. OK, here goes:

Click: the book -> Customer Reviews -> Write a Review. 

Click on the stars. Careful – it’s amazing how many people dither here and end up writing a glowing but ONE star review. 

In Write Your Review, say what you liked / didn’t like in anything between 1 sentence or a mini essay (see below). The Headline for Your Review can be a phrase you’ve just used. Press SUBMIT. DONE!

PLAN for the perfect Amazon/Waterstones/Goodreads review (IMHO):

  • 1-2 sentence intro. Perhaps what attracted you to the book, and your overall gut reaction. 
  • A brief summary of what it’s about, without spoilers (I once had a reviewer give a detailed account of my entire plot AND subplot). Crib from blurb.
  • What you liked and didn’t like – rather than how you ‘just couldn’t put it down’, or – my pet hate – found it ‘a really good read’ (like a bed is a really good sleep). How about the writing? Story? Characters? Setting? You’re not writing a bloody English essay, so not all of these, just whatever sticks out.
  • Try to remember that the review isn’t about you (so what if you usually read dystopia?) or the author (and how she taught you GCSE English in a decade that she’s now claiming to have been born in). It’s about helping your fellow readers decide whether it’s the book for them. Hopefully widening the readership for the author – who has spent a year or more writing the novel when not at work, mopping up pet/adolescent spillages or doing her multi-profession tax accounts. 
  • I like to add little quotes from the book to give people a flavour. For example, reviewing Avril Joy’s Sometimes a River Song, I put ‘Despite the ever-present sense of danger, there are plenty of moments in which ‘my heart felt warm as a new laid chicken egg.’’
  • A final comment, perhaps saying who might enjoy it. For example,  ‘even those with just a passing interest in lighthouse keepers – or human beings in general – will find this fascinating, entertaining and moving.’

OK, this kind of review takes a little longer. But sometimes you want to do a standing ovation.